Do You Know ‘Brat’?
We’ve seen it taking over the internet. Reels and reels of slime green with the words ‘brat’ emblazoned on it. In fact, it has become the adopted slogan for US President candidate Kamala Harris’s election campaign this summer. And if that weren’t enough, it has also become the new hot-girl-summer anthem for women everywhere. ‘Brat-girl-summer’ is all kinds of cool coded in clothes spanning (braless) tank tops, shoes that make sense, and oodles of edge. But do we really know what ‘brat’ is?
It started with Charlie XCX’s new album titled ‘Brat’. The brat is a universe where women aspire to live—dirty, hedonistic, happy, and also braless. It's an album, of course, and a phenomenally successful one—a rebellious anthem that's far more chaotic and unhinged than any of your group chat meltdowns.
The question remains: What's Kamala Harris got to do with all this brat-i-fication? And how the term has become more than an album. It's a lifestyle, a badge of honour for those who dare to be different.
Still confused about what ‘brat’ really means? Ahead, Le Mill curates the funniest and most informative bite-sized reels on the internet to help break it down for you.
Padma Lakshmi and her Gen-Z daughter spill the tea on ‘brat’
Feeling lost in the Gen Z lexicon? Padma Lakshmi's got you covered. In this endearingly funny 30-second clip, she and her daughter decode the word and prove that even the coolest moms need a little help keeping up with the kids. Trust us, your dad will thank you for sharing this golden nugget of Gen-Z wisdom.
Brat Green is the new Barbie Pink
Brat Green is the new colour du jour. This divisive hue, somewhere between neon and toxic waste, has fashion houses and retailers locked in a battle to create the most mind-boggling green collection. Love it or hate it, Brat green is undeniably making waves, leaving everyone wondering if it's a stroke of creative genius or a full-on assault on the senses.
And this is exactly the chaos Charlie had envisioned.
“Kamala is brat”
Charlie XCX just crowned Kamala Harris the ultimate ‘brat’ and the internet is living for it. The pop princess' stamp of approval transformed Harris’s election campaign into a neon green dream, solidifying her status as the undisputed hot girl of the season. Who knew being labelled a ‘brat’ could be the ticket to a game-changing election campaign?
Brat girl summer
The internet's washed in acid green, igniting a full-blown brat girl summer. Inspired by a low-res, toxic-green pixelated album cover, Gen Z is ditching the salon for some DIY nail chaos. It's the "messy" aesthetic that screams, "I don't care, I'm a brat!" In an interview with the singer, when asked what the brat summer essentials are, she answered: “It can be luxury but it can also just be a pack of cigs, a Bic lighter, a strappy white top with no bra.” There’s your checklist!
