Jonathan was always drawn towards clothing. His earliest memories that sparked his interest for fashion were... Read more
Jonathan was always drawn towards clothing. His earliest memories that sparked his interest for fashion were when his mother would take him along to departmental stores. They would bond over shopping for outfits for his mother. Jonathan Simkhai’s father and uncle launched a wholesale clothing manufacturing business. He began designing clothes for them and his designs were always popular among the buyers of other departmental stores. This is where he learnt the processes of manufacturing and sampling. He switched to working for other stores and retailers as a buyer after this. After gaining experience as a buyer and merchandiser, designer Jonathan Simkhai studied construction from the esteemed Parsons School of Design and Fashion Institute of Technology. He then went on to launch his eponymous label which catapulted him straight into the CFDA Fashion Incubator program. He already had a discerning eye for style that was honed into an eye for artistry and craft at CFDA. Since then, Jonathan Simkhai has casted his label as the go to brand for contemporary, impeccably crafted Ready to Wear.
Drawing inspiration from architecture, Jonathan Simkhai’s collections are sculpted to perfection using rich fabrications and intricate detailing. He counts women in the likes of Taylor Tomasi-Hill, Rooney Mara and Kirsten Stewart as his muses. Women who marry sensuality with elegance, an uptown demeanor with a downtown attitude. Women who are unabashedly bold and do not shy away from expressing themselves. The Jonathan Simkhai signature is carefully put together to exude effortlessness. Their pieces are designed to bridge gaps within the wardrobe while ensuring functionality and an absolute return on investment. The looks that Jonathan Simkhai’s collections deliver easily transition from day to night.
Jonathan Simkhai may design for a very exclusive niche, but the label fulfills it with an effortless edge. This niche caters to a fashion forward crowd that is always on the hunt for functional but sophisticated fashion. Jonathan Simkhai’s initial collections incorporated various elements from menswear. Over the years, the collections have evolved and details from menswear fashion have been reimagined to fit the label’s sensually feminine aesthetic. They have been seamlessly reinvented into wardrobe staples for the woman of today. Their pieces are meant to breathe excitement into the wearer’s life. They are meant to be worn as looks that celebrate specific occasions or even to just celebrate life. Jonathan Simkhai’s collections are made of functionally surreal pieces that help you escape reality.
Indulgence is at the core of the Jonathan Simkhai aesthetic. Sumptuous fabrics are cut into effortlessly sexy styles that inadvertently embolden the wearer. These are looks that emanate unmistakable confidence with an ease. Jonathan Simkhai designs are romantic with architectural details, tailored with a feminine edge- juxtaposed aesthetics come together to complement each other and create a sense of balance.
From Gigi Hadid and Alessandra Ambrosio to Aalia Bhatt, celebrities across the globe have turned to Jonathan Simkhai’s collections when in need of a look that exudes well-crafted sensuality. The midi dresses featured in these collections have become iconic to the brand’s roster. These cocktail-ready midi dresses often feature exquisite construction and details inspired by architecture. These are sheath dresses that are flattering to the feminine form and are crafted in various permutation combinations of their signature styles. Another silhouette that has now become quintessential to the Jonathan Simkhai aesthetic is the skirt and crop top combo. Tailored jumpsuits are also a crowd favorite. With the athleisure boom that the world is witnessing, Jonathan Simkhai’s collections have crafted joggers that are as chic as they are easy to lounge in. A line of edgy swimwear is also part of the Jonathan Simkhai collections.
In 2020, Jonathan Simkhai added a line of classic bags to their roster. These bags are designed in essential and classic styles. They are cut from luxe Nappa and pebbled leather and crafted in Italy. As an ode to the Jonathan Simkhai clientele, they are named after the translation of ‘woman’ in 3 languages. The Donna is an oversized hobo bag- a perfect carryall for your daily essentials. The Mara is a mini crossbody bag with a braided handle and detachable long strap. The Isha is a classic envelope clutch that easily transitions from day to night. They also have a line of well-crafted fashion jewelry in everyday styles. The jewelry is created from Gold and Silver-plated brass and Italian tortoiseshell.
Jonathan Simkhai’s collections are exclusively available in India on Le Mill’s online store.Read Less