Olivier Rousteing Looks East at Balmain

“You cannot understand your future until you know your past”

 Olivier Rousteing for WWD.com



It’s no surprise that Olivier Rousteing has long been fascinated with fusing street style with cultural references from around the world. The Balmain Pre-Fall ’19 collection is yet another product of this fascination – only this time, it’s a blast from the past with mythological Asian motifs that meet architectural silhouettes. And if we dare say, it’s bolder, sharper and more risqué than ever. In a collection that screams ‘East meets West’, Rousteing wraps aspiration creatures around a barely there silhouette. We must admit, some of it has us wondering – How would you wear this in public?



No doubt, the founding principle of the “architecture of movement” is a philosophy that’s still very much engrained within the fashion house. The pre-fall collection boasts of exaggerated volume suggesting a deconstructed kimono and sleeves that double as embellished wings. Meanwhile, the spiky scaled dragons embroidered in rich colours and textures have us drooling over the exquisite craftsmanship.

“…When everyone is really struggling to understand where fashion is going, I wanted to look back and remember why fashion has been relevant,”

Olivier Rousteing for Vogue

From acid washed denim to oversized cuffs, Balmain’s pre-fall collection has re-visited the 80s and brought them back with a breath of fresh air. Amongst our favourites are undoubtedly the one shoulder dragon embellished dress, the metallic quilted jacket and the denim day dress.



All said and done, let’s take a moment to acknowledge the new logo at Balmain that signifies an altogether new era. The logo T-shirts with the initials of their founding father Pierre Balmain are proof that Olivier Rousteing is digging deep into his roots to establish Balmain as a strong French house.



To shop Balmain’s pre-fall collection, WhatsApp: +91 9967-079-212 or drop by at our store.