14 Upcoming fashion Brands to Know
For those whose closets are more than a wardrobe—more like an archive of culture, art, and exceptional craftsmanship—discovering new luxury fashion brands is akin to finding rare pieces for an art collection. Each of these emerging designers brings a unique essence, weaving together heritage, innovation, and authenticity to create wearable art. If you’re someone who sees beyond the garment and into the story it tells, these labels are crafted for your astute eye.
14 Emerging fashion brands you must explore
Khaite
Khaite
Khaite is a love letter to American fashion, translated through the lens of modern refinement. Designer Catherine Holstein breathes life into wardrobe essentials—think sculpted blazers, cashmere knits, and effortlessly tailored jeans. Each piece feels timeless yet of the moment, capturing a quiet luxury that whispers rather than shouts. Khaite is for those who understand that true elegance is understated, where each piece holds an almost meditative simplicity.
Marine Serre
Marine Serre
Marine Serre’s creations are bold, iconic, and powerfully eco-conscious. Her signature crescent moon motifs and bold, structured silhouettes explore the balance between futurism and tradition. Repurposing vintage fabrics with precision, her pieces embody the idea that luxury and sustainability can coexist in harmony. Serre’s work appeals to those who see fashion as art and activism—collectors who crave couture with a conscience.
Thebe Magugu
Thebe Magugu
Thebe Magugu is a brand where African heritage is celebrated with contemporary elegance. Drawing from the rich tapestry of South African culture, Magugu’s designs feature intricate tailoring and vibrant prints that are stories in themselves. His work bridges past and present, blending traditional artistry with a global aesthetic. For those who treasure garments as artifacts, Thebe Magugu’s pieces are timeless relics of African artistry.
Peter Do
Peter Do
Peter Do’s collections are architectural marvels, crafted with an uncompromising dedication to detail and tailoring. His silhouettes feel almost sculptural, designed for those who understand that true luxury often lies in subtlety. There’s a calm power to his work—a quiet confidence. Each piece feels deliberate, like a whisper that commands attention in a world that’s often too loud.
Christopher John Rogers
Christopher John Rogers
If maximalism is an art, Christopher John Rogers is its maestro. His designs explode with life—vibrant hues, playful silhouettes, and an infectious joy that makes each piece feel like wearable art. Inspired by both glamour and modernity, Rogers’ work is an invitation to step into the limelight. His garments are made for those who see clothing as celebration, pieces that exude confidence and command presence.
Harris Reed
Harris Reed
Harris Reed’s work is as theatrical as it is boundary-breaking. Combining Victorian influences with gender-fluid designs, Reed’s pieces are made for those who love to embrace both drama and elegance. Each garment feels like an exploration of identity and freedom, designed to transcend traditional boundaries. For those who see fashion as a performance, Reed’s creations are the ultimate stage costumes.
ERL
ERL
Eli Russell Linnetz’s ERL is steeped in California’s easygoing charm, a blend of ‘90s Americana and high-end nostalgia. His designs evoke sun-drenched days and carefree nights, yet each piece is crafted with the meticulous quality of luxury couture. This is for the collector who craves laid-back elegance, garments that hold stories of West Coast youth but carry the refinement of fine craftsmanship.
Maximilian Davis
Maximilian
Maximilian Davis crafts pieces that are at once regal and playful, a fusion of his Caribbean roots with British sophistication. Expect vibrant palettes, dramatic cuts, and a respect for classic tailoring that feels fresh and bold. His work is for those who value fashion that respects tradition but isn’t bound by it, garments that feel timeless yet charged with life.
Lukhanyo Mdingi
Lukhanyo Mdingi
Lukhanyo Mdingi creates fashion that speaks of tradition, community, and craftsmanship. Working closely with African artisans, Mdingi’s collections are a celebration of heritage, woven into contemporary silhouettes. Each piece is a testament to ethical luxury, designed for the wearer who values the soul of a garment just as much as its form. His work feels like an intimate homage to African artistry, made for collectors who wear their values as proudly as their style.
Saks Potts
Saks Potts takes the cool elegance of Scandinavian style and infuses it with a splash of whimsy. Best known for their statement coats in bold colors and luxe materials, founders Barbara Potts and Cathrine Saks have crafted a brand that redefines Nordic chic. Their pieces are made for the collector who appreciates a blend of warmth and high style, garments that feel as playful as they are poised.
Wales Bonner
Wales Bonner
Grace Wales Bonner’s designs are an exploration of identity, race, and heritage, blending British tailoring with her Jamaican roots. Her work feels academic and poetic, with each collection a story of self-discovery and cultural reverence. For the luxury collector who sees fashion as an intellectual pursuit, Wales Bonner’s pieces are an invitation to explore fashion that is both reflective and refined.
Casablanca
Casablanca
Casablanca is a celebration of Charaf Tajer’s Moroccan heritage and Parisian sophistication. His collections are awash in Mediterranean hues and luxurious fabrics, capturing the warmth of sunlit coastlines and the elegance of evening soirées. Each piece is designed to evoke a sense of escapism, making Casablanca ideal for the traveler who finds elegance in the exotic and romance in the everyday.
Kenneth Ize
Kenneth Ize
Kenneth Ize’s work is a masterclass in reimagining Nigerian heritage through contemporary design. Using traditional Nigerian weaving techniques and bold color palettes, his collections feel like an art form in themselves. Ize’s work is crafted for the discerning connoisseur who appreciates the complexity of cultural fusion, clothing that brings together the past and the present in beautiful harmony.
Daniel W. Fletcher
Daniel W. Fletcher
Daniel W. Fletcher’s designs capture the raw energy of British street culture combined with Savile Row elegance. His work bridges two worlds—the sharp tailoring of London and the edgy aesthetic of urban style. For those who admire the allure of contrast, Fletcher’s pieces are a captivating blend of rebellion and refinement, a tribute to the ever-evolving language of luxury fashion.
Conclusion
For the true luxury aficionado, these emerging designer brands offer more than fashion—they offer a place in a cultural legacy that values heritage, celebrates innovation, and embraces individuality. So, which will be your next sartorial masterpiece? As you consider these collections, remember: real luxury is a whisper, an experience, a story—and these brands are here to tell it.
