Hedi Slimane’s Celine Reboot is Making Waves

One particular round of fashion’s musical chairs has many headlines: Hedi Slimane taking over the reins at Celine, from former creative director Phoebe Philo.


Sure enough, there have been several changes to Celine as we know it. The logo shed an accent, new ‘It’ bags were introduced, menswear was launched, and in one of the most sweeping changes, we got a taste of Slimane’s aesthetic via his new campaign.


Photographed and directed by Slimane himself, the campaign presents his bold new vision for Celine. The French designer captures new face Hannah Motler in a series of striking portraits. The images juxtapose black and white pictures with colored shots. Fur coats, form-fitting mini dresses and embroidered blouses take the spotlight.


His campaign, titled entitled Paris la nuit: Journal Nocturne de la jeunesse Parisienne (“Paris at night: a diary of the Parisian youth”), drew on themes of rock minimalism, androgyny, and slim youthfulness.


The womenswear campaign mirrors its menswear counterpart with the use of a two-panel composition where monochrome close-up shots are placed beside technicoloured ones. The four diptychs contrast glittering sequinned pieces for the night with unisex power-suits.



Find Hedi Slimane’s debut collection for Celine at Le Mill