My feed made me do it—blame it on the ‘Gram

You know those days when you’re deep in the Explore page rabbit hole, only to realise the algorithm has totally duped you. Just when you thought it was a curated escape, it starts showing you all the moments and people you secretly obsess over most. But who tipped off the Internet overlords about my latest crush on star-shaped pimple patches that all the cool girls seem to swear by? One double-tap on Hailey Bieber, and suddenly your feed is a full-on mood board of cute strawberry and heart-shaped acne stickers—or those Stanley cups that feel like the must-have accessory for any pilates class. Now, every other Instagram story practically begs you to purchase them and you think to yourself—hey, if everyone has one, why not me? And just like that your cart is full and your wallet… let’s not even go there. However, sometimes, these vortex’s of Instagram inspirwed shopping can be quoite helpful. For instead, we are now those certified people who make sure they drink the 1.5L a Stanley Cup holds.

So, here’s our round-up of everyday items that seem pointless and unnecessary, but we’re all guilty (not guilty) of buying them.

Claw Clips

Claw Clip

You’ve seen them all over your feed: every island girl on a beach trip has at least two, and no beach bag feels complete without these cutesy claw clips from Emi Jay. Let’s be real—if Elsa Hosk and Matilda Djerf are wearing them, you know you’re tempted to buy them too. But thanks to the trickle-down effect, we’re now spotting girls trading the viral flower claw clips for the Miu Miu and Prada ones as well. And, honestly? We’re obsessed with them all.

https://www.instagram.com/p/C9C83BkpLCk/?igsh=MXc5NGo3azU3M3R2aA==

https://www.instagram.com/p/C6guPO1xirY/?igsh=dnNsMjAyanl2OWJh

Pimple Patches

Pimple Patches

To be fair, these acne stickers are doing more for our cute-girl aesthetic than they are for  actual breakouts. It’s not just Justin Bieber and Willow Smith sporting them—now they’re popping up at the office and the local coffee shop, too. And who could forget when Millie Bobby Brown wore a purple star patch from her brand Florence by Mills on national TV? That’s when we knew: straight to the cart it goes! Only to realise, once they arrive... ‘I don’t actually have any acne.’ Sighs*

https://www.instagram.com/p/C6MG8H5r4w_/?igsh=MWx4dGc4b3drdTBmNQ==

https://www.instagram.com/p/C7XLLm2vBMU/?igsh=MXVoc2lvaGE1anE0aw==

Stanley Cups

Stanley Cup

If Olivia Rodrigo, Adele and Alia Bhatt are in on it, we definitely need it too. And no, it doesn’t matter how much water you’ve been chugging — the moment you get this bicep-sized bottle, you’ll hit your daily hydration goals with perfect ease. The entire fashion community is raving about this mega cup, and it’s basically the MVP of every pilates and yoga class. Heck, it’s even won over your annoyingly enthusiastic co-workers.

https://www.instagram.com/p/C9NVWhHPP7i/?igsh=ZWJ4cWswODNtZ2ph

Bag Charms

Bag Charms

One bag charm is never enough, is it? You tell yourself, “This is the last one,” but let’s be real — once you add a cute bow, the urge to add more just won’t quit. And Instagram isn’t helping. With endless inspiration from Miu Miu to Balenciaga and so many of our favourite fashion influencers, we’re convinced that styling up your Le Cagole is just as crucial as picking the perfect outfit.

https://www.instagram.com/p/C9XLHF-NkkZ/?igsh=Y2RoZmRuMXJkN3F6

https://www.instagram.com/p/C9Zv6BxtW3w/?igsh=dGJ5cjFkYWZkNmp6


Phone Accessories

Urban Sophistication Phone Cases

When taking those mirror selfies to show off your outfit, your phone inevitably steals a bit of the spotlight too. Recently, Kendall Jenner gave us all some serious style inspiration with a flawless mirror selfie, showing off not just her fall wardrobe refresh, but also a cozy, autumn-inspired iPhone case. It’s the perfect excuse to hunt down a fall-inspired phone cover to go with our seasonal looks, right? We’re eyeing options like Bottega Veneta’s winter white leather or the original puffer case from Urban Sophistication. And if that’s not enough, the girls are adding beaded wristlets for that extra touch of fun.

https://www.instagram.com/p/C-F86AeNXr3/?igsh=MTUxazRyMGNueWR3dw==

https://www.instagram.com/p/C84qgyPN-LZ/?igsh=MWlqdGFmcDh4b2Nudw==