New Brands That Just Landed at Le Mill

Defining the fashion scene this summer are some of the edgiest, fresh and statement brands.

Rejoice, because we’re celebrating the arrival of four new vibrant labels at Le Mill.

One thing they all have in common: the impeccable craftsmanship that goes into creating every garment.

The sunny season calls for dressing up and lively trends, be it at a wedding, vacation or even to work. Revamping our wardrobes with some fun, but evergreen pieces has a new meaning as these brands radiate versatility, finesse and style – all at once. Each brand has its own distinct personality and we’re here to see which ones we resonate with most.

Do Do Bar Or: For the Playful & Eclectic 

Fashion-forward label Do Do Bar Or draws inspiration from Middle Eastern culture and technique to create feminine, statement silhouettes. The contemporary, bold approach to modern design gives an effortless, yet edgy bohemian vibe to an outfit. The destination wear brand has been spotted on celebrities like Chiara Ferragni and Kehlani.

Alex Perry: For the Red Carpet Reminiscer

Glamorous, pristine and opulent, Alex Perry’s figure flattering pieces are famous for making appearances on the red carpet amongst a-list celebrities such as Jennifer Lopez, Gigi Hadid and Kim Kardashian to name a few. From tailored blazers to sleek gowns and satin co-ords, the elegance this label portrays the fine savoir-faire involved.

Agua by Agua Bendita: For the Tropical Thirster

Embracing the culture of South America, this resort wear label exudes vibrancy within culture and craftsmanship with bold prints, bright hues and chic silhouettes. Agua by Agua Bendita is also recognized for their team of local female artisans who hand embroider garments using techniques passed down through generations. Miranda Kerr, Sofia Vergara and Kendall Jenner have been seen sporting looks from the brand.

Asceno: For the Loungewear Lover

When loungewear meets ready-to-wear you get a range of timeless pieces that take you from day to night in comfort, style and sophistication. Asceno’s incorporation of sustainable materials such as organic linen and bamboo satin aligns with their values of reducing the impact on the environment. Victoria Beckham, Kate Hudson, and Rita Ora are among the few who were seen wearing the glamorous, silk sets.