New Order

Cleanse your Instagram feed with these feel accounts that will make you feel smarter, sharper and more in control.

Glossies were the last word in fashion until 2010. Magazines dictated all that is cool and not since the very birth of modern fashion as we know it. Editors were few and far in between and the industry in general steered clear of commercializing their work. When a Vogue or Bazaar put a designer, model or a celebrity under the spotlight it changed the game for them. Being endorsed by magazines meant something until this decade when social media upended the hierarchies that existed. Combined with the rising use of consumption of content over mobile, social apps, especially Instagram gained prominence. From an app that was created to share Kodak moments, it evolved to a repository of information and content. Ahead, we spotlight accounts to follow for more than just keeping tabs on someone’s social life.

Spotlight On Female Creatives (@hursofficial)

If you want to know about women who are working their dream jobs, sharing personal anecdotes on making it big–this account is for you. Hurs not only spotlights some of the best talent in the industry, it also shares black books which only makes you want to spend time on their feed longer.

Fashion Critique (@lewissmag)

If you care about fashion a touch more than shopping then this is the Instagram account of your dreams. Jeremy Lewis offers quick insights on shows and designers that are the talk of town. With nuances insights and referencing, his timely commentary on aesthetics, you learn more about the ethos of design itself. We’d say it’s time to swap cancel culture accounts for ones like this to keep yourself updated.

Home (@beataheuman)

Does style extend far beyond a wardrobe? Very much so. While décor accounts exist in abundance, its not easy to find someone whose guidance steers clear of passing trends, balances customization with personal touches, plays with colour and technique.

Mood (@unreliable.narrators)

If you want to stare at beautiful images to reset your mind, Unreliable Narrators is the account to follow. From vintage moody shots, to heartwarming images of artists busy at work, the account like the name suggests shares stories without too much preface but manages to hook you in. Whether it is inspiration you seek, or a respite from the humdrum of life itself, fall in love with this romantic account.

Positive Speak For Creatives (@ohsierracreative)

While being a creative is an adventure itself, it comes with its own shortcomings of self-doubt, inability to negotiate finances, understanding taking agency and more. Oh Sierra Creative breaks down the hard talk along with marketing suggestions all the time sharing couple goals inspiration. Normalizing work life balance is the vibe we are getting from this gem on the internet.