Around the shows in Paris this June, the sartorial choices were noticeably different from it’s previous seasons. Somehow, they felt way less fussy and way more essential.
Easy is not a word you hear thrown around quite often at Fashion Week. But since the entry of Mary-Kate and Ashley Olsen's The Row in 2006, a new and otherwise quiet, faction of style has been defined by television’s (and now fashion’s) favorite twins. This season too, The Row continues to hang a neon sign of essentialist values (not literally, of course) outside their door.
Uncluttered style, unbothered by trends, uncompromising quality- The Row has gained sure-footing over the years with its collections that end up finding permanent spots in fashion halls of fame. And the wardrobes of the global style vanguard.
Anchored in India, exclusively at Le Mill- let’s take a look inside the world of The Row.
The Row has never aimed at having the same mass, buzzy draw of a larger-than-life house. Their design ethos (as listed on their website) is focused on “exceptional fabrics, impeccable details, and precise tailoring”. That’s it. Because where there is integrity, any over-explanation is close to pollution.
Naming it after the Savile Row, this label has gained a fan base in unassuming self-expressionists. The idea is to create easy to wear pieces that have been refined to a sense of perfection. Think of it as a classic martini- a frozen glass full of vodka, with just a spritz of vermouth. A sense of perfection that is seemingly simplistic but needs a seasoned palate to refine it’s complexities.
The Wardrobe of Global Tastemakers
Emerging during a time when paying an arm and a leg for a plain tee was not the norm, The Row made a bold statement (only in theory) by being a new entrant that designed wear-forever luxury. Along with a range of essentials rooted in quiet luxury, each piece is crafted to make you look and feel empowered.
From the finest cashmere to the purest silk, The Row is recognized for its timeless pieces crafted with tailored fits, subdued acoustics and never a bold print or colour in sight. Just absolute, plain beauty. When laying the foundation of a wardrobe, pieces from the brand happen to be building blocks.
The Retail Locations
With locations in LA, New York and London, The Row’s retail stores are carefully designed to create an artful backdrop for the pieces to inhabit.
Inside a quintessential Californian home in Melrose Place resides their LA flagship. An expansive space with art-lined walls, fireplaces, and even a shallow pool nestled among the trees in the courtyard- this flagship store was created to make you feel right at home. This American Architecture Award-winning store is minimalist yet modern, creating a holistic shopping experience that keeps you yearning to go back.
Pieces at Le Mill
This just in – a careful selection of pieces from The Row. Having landed in-store and online, here’s a look at our curation:
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