Does the term Tomato Girl Summer make you wonder if fashion has truly lost its marbles? You’re not alone in that thought. No, it doesn’t involve a diet of tomatoes or wearing tomato print clothing–it is an overarching term that's significant of life on the European coast. Imagine living in a Slim Aarons photo complete with beautiful faces, picturesque views, and homes that belong to magazines. It’s the kind of summer you long to have through the year and when it finally happens, you want to look the part.
Fashion icons from Jane Birkin to Jennifer Coolidge make the gamut of It-girls whose style you can emulate. Gigi Hadid’s bright red jumpsuit, Hailey Bieber’s sun-kissed tan in a bikini, Dua Lipa in a crochet skirt set in a beach town–write your style code for Tomato Girl Summer. Printed silk scarves and oversized sunglasses add an air of mystery to your demeanor as does a summer fling and a good bedside read.
There’s no toolkit to perfecting the Tomato Girl Trend. It’s the mindset of enjoying the dolce far niente instead of Instagramming from terraces on the Amalfi coast. You know when life is so good, you just want to soak in to make it a core memory? That’s the kind of summer Tomato Girl is having. In a greater context that fashion always exists in, it signals the need to have a detached life for some time. It’s resonant with all that we feel is missing in our hyper-connected, always-on, over-caffeinated lifestyles that are only adding to our collective anxieties.
The trend completes the circle when you look at it from a fitness and wellness perspective. After body positivity came body neutrality and something similar is happening to workouts. Remember when we were foam rolling the knots away after hectic CrossFit classes interspersed by HIIT? Those days are long gone. Everybody has unique needs and when you opt for strenuous workouts without leaving enough time in between for your body to recover, you enter a state of inflammation leading to constant discomfort. Word on the street is that Low-Intensity Workouts followed through with consistency and balanced eating is more beneficial to you in the long run.
Part of the live slow movement is also the Lazy Girl job obsession on TikTok. Unlike what it sounds like, Lazy Girl jobs are ones where you work 9 to 5 and not beyond and take home a satisfactory salary. Girl Bosses and hustling seem like such unnecessary dictums to have lived by in the early 2010s. Overall the need to step away from doing what everyone else is, finding your path, and looking after one’s mental health is finally taking precedence. Gen-Z can be credited with bringing about this change which unapologetically brings the good life back in style.