#VocalForLocal: Homegrown Menswear Labels to Have on Your Radar
Fashion as we know it is changing, but when was the last time you discovered a brand on your Instagram feed? Especially a menswear label creating ripples in the fashion world? Don’t worry, we come equipped with answers to all your questions (and some more)!
For the very first time Le Mill hosts a Menswear pop-up this monsoon. Here are 10 brands we’re bringing to you, during our month-long pop-up, that are worth remembering.
Kissa Goi
By Sisters Ayushi and Anushri
A homegrown attempt at building a community of artists, Kissa Goi is a modern-gender neutral, inclusive brand that primarily focusses on hand-crafted pieces. Their aim is to create pieces that not only live in your wardrobe but also in your tales and travels.
Imwip
By Ishita Mehta
Imwip (I’m Work in Progress) is a brand that uses the utility and power of fashion to make people feel accepted and appreciated. With an all-inclusive line of clothing, Imwip also does their bit for the environment by using fabrics that are produced with reduced energy and water consumption per kilogram of textile.
Triune
By Prasoon Sharma
Triune’s aesthetic plays a muse for self-expression. The label’s clothing speaks for itself while its end-to-end production is completely in-house, clean & ethically responsible. Each piece by the brand is consciously hand-tailored, locally sourced and breathable.
Kardo
By Rikki Kher
The antithesis of mass-produced fast-fashion, Kardo employs a ‘ONExONE’ production technique - each item is hand-cut, sewn and finished by a single artisan. Inspired by classic workwear and tailoring, the collections are made using heritage weaving, dyeing and printing techniques.
Margn
By Ranjit Yadav and Saurabh Maurya
The brand navigates the notions of protection, preservation and shelter through clothing, by merging disparate elements of our Indian upbringing into compelling personal stories. Margn's collections are a nod to artisanal craftsmanship creating men's staples that embody crisp silhouettes, elevated knitwear and subtle symbolic details.
Naushad Ali
By Naushad Ali
Aiming to show how international and timeless Indian handwoven textiles are and how versatile they can be, Naushad Ali’s eponymous label includes a wide range of gender-fluid pieces. Over the years the label has worked with an exhaustive list of clusters in West Bengal, Kanchipuram and Jaipur to name a few, to breathe life into their creations.
Space
By Sisters, Richa and Avni
Ever since its inception in 2020, Space’s focus has always been on utilitarian fashion that is sustainable. The brand believes in blending boxy silhouettes and tailored cuts with a fluidity that challenges the mainstream's norms. It offers a hybrid between conventional and contemporary, natural and woven, comfort and utility.
Day & Age
By Shreya Parasrampuria and Sharan Adka
Day & Age is a collaboration between the twin spheres of graphic and textile design. They make products that are a bit slower and a bit more thoughtful, stitched around a central theme that is relevant to the time. The brand approaches each piece individually with a blend of techniques like machine and hand embroidery, block and digital print, to lend diversity to its clothing, in a manner that befits the story of a piece.
Almost Gods
By Dhruv Khurana
The brand draws on global markers of power, derived from history and mythology. With each collection, the brand delves into the abstract concept of power, exploring it through the lenses of past, present and future, driving its audience to do the same. Almost Gods' contemporary design language speaks to a global audience while drawing from Indian craft, handwork and opulence.
Hëne
By Deepshikha Jaggi
The brand takes pride in being a slow and ethical brand, with the strong belief that garments don’t lose value once a season is over. If anything, it increases in value with every wear. Hëne aims to blur the lines & boundaries drawn by society in terms of- gender and modesty, with their clothing playing a small part in it.
Shop #AllThingsHomegrown: Le Mill Man here!
