Shortly after Hedi Slimane took the helm of Saint Laurent and dropped ‘Yves’ from its name, he introduced the Sac De Jour to the world in 2013.
Literally translating to ‘bag of the day’, the Sac de Jour can be more aptly described as the bag for life for the sophisticated city woman. With an open top design, the bag has two main compartments separated by a removable zippered central compartment. The concertina sides can be adjusted for more space or tightened for a sleeker appearance.
The it-bag will hold all your cumbersome-to-carry belongings inside it, from your wallet to make-up bag. Even the smallest SDJ can hold your phone, a pair of sunglasses, along with other essentials. Simple and sleek, it not only serves as the ideal work bag, but can also carry you through the evening, and the removable shoulder strap makes it the perfect bag for any time of the year.
It’s a seasonless choice that works well in any size or colour and can be worn by everyone, regardless of age. Like all it-bags, the Sac De Jour has amassed a huge following including Reese Witherspoon, Jessica Alba, Rosie Huntington-Whitely, Kendall Jenner and Bella Hadid to name a few.
Thanks to its practical yet stylish nature, the bag has already stood the test of time, remaining a fundamental part of the Saint Laurent lineup for almost a decade. The shape possesses a timeless appeal that will remain both relevant and sought after for years to come.
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