She started her eponymous label soon after graduation with the aim of creating fashion that was beautiful without being outrageously expensive.
Since 2000, Ulla Johnson has organically and steadily grown into an internationally recognized label that creates heritage worthy collections for women. Artisans from Peru and India, which are both rich in local crafts, are involved in the design process. Alpaca spinners in remote Peruvian highlands provide for the perfect canvas to offset Ulla Johnson’s timeless creations. Folk embroiderers from India are commissioned to embellish elegant concoctions. The Ulla Johnson label also works with various factories and knitting co-operatives in these two countries. With each evolving collection, the crafts from other culture-rich regions are also combined with contemporary construction.
Ulla Johnson’s collections are often more extensible and fluid while not ascribing to short-lived trends. They are designed to be passed on rather than worn and forgotten. With an intention to create future heirlooms, Ulla Johnson collections comprise of carefully tailored pieces and engineered accessories. Their designs are meant for the women who want to breathe a sense of refined eccentricity in their wardrobes. One that seeks comfort and confidence in romantic ruffles and feminine silhouettes. Ulla Johnson’s clothes are aimed to exude a sense of warmth and comfort while communicating an effortless vibe.
Styles like the crisp poplin or silk midi dresses printed in a minute floral have become quintessential to the Ulla Johnson label owing to their huge following. Their knitwear ranges crafted from Alpaca wool are also gaining traction. Unusual color pairings, lush details and craftsmanship from various cultures are characteristics Ulla Johnson’s collections are formulated from. Their accessories line, though only offering shoes currently, is fun and youthful. If elevated basics or edgy boots is what you are on the hunt for, look no further. A small but growing swimwear line has also experienced a positive response from their devoted clientele.
Buy Ulla Johnson’s collections exclusively in India at Le Mill’s online store.Read Less